Tuesday, 12 September 2017
Wednesday, 9 August 2017
Friday, 4 August 2017
Content Heavy #Billboards
Normally, billboards forms part of an integrated
communications solutions for well deliberated campaigns and projects. A #billboard on its own is not always
effective if your objectives are to bring about change, create increased awareness
of your brand/product or influence consumers to take action.
One still find billboards next to our
national and suburban roads, which are content heavy and readability is a
challenge. These content heavy billboards
are not just ineffective; they also present a safety risk for motorists who are
trying to read these messages. In the
end , motorist are the ones being targeted while driving, but unfortunately the
outcomes are missed opportunities and distortion of your brand just to name a
couple…
A #cold rating is awarded for content heavy billboards in
this age of digitalisation and the ongoing quest to appeal to consumer amongst
all the clutter and replacement brands available.
#brandwhisperer
Sunday, 30 July 2017
I want it all...and I want it now..!
I
want it all…and I want it now…
Yes,
there is a #millennial inside all of us and have even there for some time. The only difference is more recently these
qualities, characteristics, behaviour, aspirations and ideals of this
generation are well recorded and even promoted as unique, current and relevant. It goes as far as millennial-preneurs,
spokespeople and specialist agents to fight, defend, enhance heightened
awareness and advocates for the cause of this uniquely positioned #segment of
the market. The reference to segment is
purely, based on the similarities and distinct qualities of this grouping based
on the data to support their position and prominence. There are some who definitely don’t like the
label, tag or classification. They are
the salmon amongst this audience that fights hard to ensure they maintain their #unique identity and are not comfortable with the label and packaging attached
to them, as individuals.
Being
surrounded by #millennials almost daily the undeniable observation is how
important this cause for them is with regards to be better understood, to be
respected, to be loyal to only themselves, to support a movements that are socially
responsible, not to purchase expensive assets and to be heard as a generation
of influences.
Conferences,
media coverage/reports and the all-important social media channels have
provided more airtime, space, attention and awareness on the subject of
millennials. This is becoming an even more unavoidable reality for many. The questions
most corporates are faced with are:
- · How are we going to attract millennials and appeal to them?
- · How will be able to #retain them and create an environment where they experience a sense of a belonging within an established corporate culture?
- · How will we deal with the loyalty aspect; because gone are the days where people work for an organisation for 20 years and more?
- · How do we review our retention/lock-in mechanisms of shares and profit sharing to ensure we subscribe to the needs as expressed by this generation?
- · Will we be able to ensure appropriate or acceptable level of millennial #integration into our environment without alienating the new players and/or the existing players who have been around for years?
- · Is our #leadership able and ready to engage, deal, converse and hold a sober argument with a generation of future leaders who are keen to challenge the status quo and push their agenda of wanting to being heard?
- · What about my own lack of understanding, fears and insecurities of how best to acclimatise with millennials?
There
might be more questions in circulation but these are just a few to illustrate
the conversations most forward thinking organisations are having with regards
to employing millennials in their environments.
Recently during a routine daily engagement with millennials we discussed
the various social media platforms and their effectiveness. #LinkedIn was identified by most of them as
the least appealing and not aligned to their needs. Its current format, approach and content speak
to the usual suspects/decision-makers/leaders and not enough is being done to
engage more attentively with millennials, they felt. Interesting observations and sentiments as
expressed by these future leaders, because it has not been my experience or
understanding. It might be because of my
non thorough bred millennial status.
In
reality, one can safely say that some and all of the qualities, behaviours,
beliefs and aspirations as expressed by millennials are not unique or
distinctive, because they have been around and present even in generations
before them. The only difference is how
it is now being packaged, presented and approached. In the end it’s not what you do, but how you
do it with millennials. The “How”
factor!
“I
am not my parents”.
Allow
your inner millennial to escape the closet and have a hashtag journey filled
with new and exciting experiences for the open minded…
#brandwhisperer
Thursday, 13 July 2017
Friday, 7 July 2017
#BellPottinger gives Public Relations Practioners and #ReputationManagement Specialists' a bad name...
#BellPottinger gives #PublicRelations
Practioners and #ReputationManagement Specialists’ a bad name…! Their apartheid inspired campaign, orchestrated
to divert attention from the #Guptas is nauseating, desperate
and unforgiving…An apology is not enough; donate all your money from the
account received (#gupta) towards worthy causes aimed at social cohession in
#rsa. Bad boys; hashtag cold rating…#cold
Tuesday, 4 July 2017
#sharingpassion...Print #media in full colour..
It’s amazing how things have changed for
the better as far giving more colour and texture to a medium, which some
believed a decade ago, that its dominance exceeded the proverbial sell by date
with the end near in sight…in case you were wondering it’s the future of print
media. Back in the days, page two in
most newspapers were in black-and-white.
Never understood the logic and the rationale behind it…Today page two
have been promoted to be aligned with the rest of the newspapers’ colour tone.
So what does mean? Is it an attempt to
ensure print media (newspapers) appeals to a new colourful and demanding
generation or is purely a sign of positive change and developments in the
industry?
Hashtag cool rating is awarded to the
Sunday Times with its revitalised layout and paper quality. Huge improvement! It enhances the readability, logical flow,
the sections better emphasised/attention grabbing and the quality of the paper
do justice to the overall renewal exercise.
Well done to the publishers and team responsible…#cool
#brandwhisperer
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