It’s amazing how things have changed for
the better as far giving more colour and texture to a medium, which some
believed a decade ago, that its dominance exceeded the proverbial sell by date
with the end near in sight…in case you were wondering it’s the future of print
media. Back in the days, page two in
most newspapers were in black-and-white.
Never understood the logic and the rationale behind it…Today page two
have been promoted to be aligned with the rest of the newspapers’ colour tone.
So what does mean? Is it an attempt to
ensure print media (newspapers) appeals to a new colourful and demanding
generation or is purely a sign of positive change and developments in the
industry?
Hashtag cool rating is awarded to the
Sunday Times with its revitalised layout and paper quality. Huge improvement! It enhances the readability, logical flow,
the sections better emphasised/attention grabbing and the quality of the paper
do justice to the overall renewal exercise.
Well done to the publishers and team responsible…#cool
#brandwhisperer
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