#H&M is the latest #brand in conflict with the public as
a result of their unfortunate insensitive print campaign, which offended people
the globe over. So when will an apology
be enough or acceptable? Or is this the
type of transgression, which should not even occur? Their sales might not be directly or
immediately affected, but this will remain a monkey on their #reputational
back. We have seen how junior employees
are being blamed for the posting of similar nature, in the past. How is it possible for to happen, when there
are supposed to be proper approval processes in place? Are we now compromising governance principles
to ensure we first to market? And, at
what cost?
Being #Cool does not imply compromise....it also reflect
badly on the industry and the specialist area of brand management and #communication!
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