#sharingpassion...Print #media in full colour..

It’s amazing how things have changed for the better as far giving more colour and texture to a medium, which some believed a decade ago, that its dominance exceeded the proverbial sell by date with the end near in sight…in case you were wondering it’s the future of print media.  Back in the days, page two in most newspapers were in black-and-white.  Never understood the logic and the rationale behind it…Today page two have been promoted to be aligned with the rest of the newspapers’ colour tone. So what does mean?  Is it an attempt to ensure print media (newspapers) appeals to a new colourful and demanding generation or is purely a sign of positive change and developments in the industry?

Hashtag cool rating is awarded to the Sunday Times with its revitalised layout and paper quality.  Huge improvement!  It enhances the readability, logical flow, the sections better emphasised/attention grabbing and the quality of the paper do justice to the overall renewal exercise.  Well done to the publishers and team responsible…#cool

#brandwhisperer

#sharingwisdom

And I would argue the second greatest force in the universe is ownership. 

Chris Chocola 

 #brandwhisperer

#didyouknow..? #capitec bank is the best bank in the world

Did You Know...?

Lafferty International Banking Advisory Group rated #Capitec Bank the best bank in the world in their annual Bank Quality Rankings.  Second consecutive win for the #Stellenbosch based #retail bank.  They achieved a five-star rating according to the findings, during which 100 banks were reviewed from 32 countries. 

The London based advisory group rated the banks on the following criteria:

·         Management Quality

·         Strategy

·         Purpose and Actions

·         Execution Ability

·         Technology Preparedness

·         Innovation Capacity

·         Organisational Culture and

·         A series of demanding financial yardsticks such as ROA, cash ratios etc.

Congratulations, #cool and well done to #Capitec with yet another award-winning recognition for the new kid on the block.  “Stay in your lane”

#brandwhisperer

#brandhumility...

#brandhumility – revisiting the essence of what is important to people/planet - to care, to grow with your stakeholders, to provide, to engage/stay close, to listen and understand, without hearing, to share and to keep your narrative/intensions alive and not deviate from what set you apart from others. Stay in your lane.

#brandwhisperer

What #Outsurance should have done…

Instead of saying; without us making any excuses; a junior employee posted the commercial without proper consultation.  Irrespective of who did the ad posting; it was produced.  They should have taken full responsibility and own up to the unhappiness as expressed by the public.  The story about how transformed they are should have been obvious in all their previous communication and engagements.  To try and justify at this stage; is unfortunately too late and just adding more fuel to the fire…most importantly thing they did not consider was: “How can we change this negative into a positive? How about asking the public to come up with a replacement or future ad, which is more reflective of the demographics of our country…

To conclude:

• ·         Take responsibility
• ·         Apologise authentically
• ·         Demonstrate and show commitment that there will not be similar incidents in future as a non-negotiable
• ·         Use the opportunity to change the negative into a positive and
• ·         Finally, keep your narrative alive, positive and thought provoking outside the crisis situation

#brandwhisperer

What is a #brand...?

A #brand is a promise delivered, which has been fabricated over time and kept honest, agile, relevant, aspirational, current, approachable, inspirational and ever evolving…successful brands create memorable and lasting hashtag moments…

                                                                                                                           Brand Whisperer

#brandwhisperer

#Leaking information the new #trend

Has leaking (sensitive) information, become the new social media phenomena and form of #communication for #business and #governments globally?  Is this a novel approach to corporate governance, non-disclosure fight-back or just human conscience and transparency?  This #trend is gaining momentum and welcomed by the voice-less…in many societies!

#leaked