Thursday, 27 October 2016

Refreshing #talkshow programmes on #sabc



My world has always been about saying the right things, doing the right thing, looking the part, script everything and don’t deviate.  All structured, planned and executed accordingly.  Still the case. It is refreshing to watch talk show programmes on #sabc that are entertaining, provide a sense of freedom and less staged. 
These programmes are current, real, tangible, minus the script and risky at times; but it works.  Less scripts, more current affairs with personal opinions on the spot and so #cool.  Three programmes comes to mind: #onthefly, #trendingsa and #largerthanlife. Well done for being so unique hence your #cool rating status. Happiness…!

Monday, 17 October 2016

#Cool Brands



Latest #cool ratings are awarded to #virginmoney and #audiA3 for their memorable commercials. Supercool and different…Well done guys

Sunday, 2 October 2016

#Brands 100 years in older in #SouthAfrica


Did you know…?

#cool rating awarded for these brands who have been around for the past 100 years and more in #SouthAfrica.  Congratulations is in order, including your #cool status for sustaining your brand presence this far.  They are: #Grandpa, #Nestle, #Shell, #Oreo, #BMW, #Cokebottle and #Levi’s501 just to name a few.  Well done to their teams for ensuring #brand relevance and liquidity…

Tuesday, 27 September 2016

#Brandlogo


Just a thought…

Why is it important to revitalise your #brandlogo and corporate colours?  How important is it to the consumer?  Do they care about a fresh new look?  How about investing more money on employee training and development? Consider enhancing your customer experience? Your employees are your brand.  They bring the personality, the values, the vision, aspiration, the promise and ideals of the brand alive. Including its #reputation.  Ideally at all touch points, when consumers and other stakeholders engage with your brand…Look beyond the here and now of your #brandlogo.  It should have longevity to hold its own for generations to come…

Wednesday, 21 September 2016

The future of #voice-messages


How many people you know, still leave a voice-message?  Do you listen to your voice-messages?  Are we seeing the gradual disappearance of this service?  People are more inclined to text instead of leaving a message…remember what happened to the standalone fax machine.

#Standardbank and their new image commercial..#cool rating


Just love the new #StandardBank image commercial.  High-tech, futuristic including the diverse human element.  Great balance of variables.  They definitely deserve a #cool rating for their final product. Well done to the #team.  There is movement forward.