#Essence of your #Personalbrand...

#railway line the oldest #segmentation tool...

The railway line probably gave birth to #segmentation of a market…all depends, which side of the line you stay; products and services will be offered to you in accordance…

#Ignitor, #Influencer or a #Follower

#masterbrand, #employeebrand and #cultureprogramme

Why have a #masterbrand, #employeebrand and #cultureprogramme?  You need only focus on your #brand, which encapsulate all these initiatives & bring them alive consistently at all your brand touch-points, aligned to overall objectives & applied consistently

#Leader or a #Manager...#PersonalBrand Audit

WHEN LAST DID YOU CONDUCT A #PERSONALBRAND AUDIT?

Do you perceive yourself as respected Leader, but your peers and direct reports experience you as a Manager?  Maybe it’s time for the all-important #PersonalBrand Assessment…

 

 

#Celebrity Endorsements

Over the years we have witnessed how certain #brands incorporate celebrities and sportsmen to boost their products/services by endorsing their particular #brand….do you think #celebrity endorsements are #cool or #cold…?

 

#BrandedBaby...#cool or #cold

They start them young…do you think this #brandedbaby ad is #cool or #cold…?