A Passion for Brands, Marketing and Communication

Monday, 30 June 2014

Creating #BrandAdvocates

Sunday, 29 June 2014

#FIFA to consider Alternatives for Penalty Shootouts

Do you believe penalty shootouts are the best way to determine the outcome of a match?

Pressure on the goal-keeper & the players (penalty takers).

Are there alternatives for #FIFA to consider?

Wednesday, 25 June 2014

#FIFA's Anti-Racism Position...

Over the years we have seen sporadic and isolated incidents of racism in football. #FIFA the governing body introduced Article 3, which clearly outlines its commitment to eradicate the sport from any form of discrimination against a country, individual or group of people based on their race, skin colour, gender, political opinion, sexual orientation or wealth, birth and other status etc…

How do we eliminate discrimination and bullying in football? A good place to start is at home, family networks, our schools and most definitely at community level. The fact is, the problem is bigger than football. More sporting bodies should articulate their uncompromising position with regards to discrimination and bullying. We have witnessed or heard about the ability of sports to unify people, diverse groupings and countries despite the perceive differences, which might be prevalent. How do you sustain this unifying ability, beyond the sporting events?

The #FIFA 2014 World Cup in #Brazil have delivered some amazing football. Most of the crowds at the various stadiums were sitting on the edge of their seats with excitement, anticipation and absorbed by the quality football entertainment. Their reactions can only be described as “male-biting”, apology, nail-biting.

The question now is, how this unfortunate incident (male-biting), which occurred during the tournament, in full view of millions across the globe; be leveraged by #FIFA as an example of its intent to rid the game of individuals, teams, or nations who are bringing the sport into disrepute.

Well done to #Brazil…you have been great hosts this far!

Tuesday, 24 June 2014

#Brand Quote

“Your Brand should be central to everything you do...ensure it remains current, relevant, and aspirational with liquidity characteristics to inspire & appeal to all your Stakeholders, beyond today”

Friday, 20 June 2014

#FIFA World Cup Trivia

DID YOU KNOW…?

#Uruguay won the inaugural #FIFA World Cup Tournament in 1930; their 2^nd tournament win was in 1950; they have been in pursuit of glory ever since. Will 2014 be the year for the South Americans to once again be victorious?

#Chile, #Columbia & #Mexico are undeniably displaying their intent and hunger to engrave their names on the winner’s trophy…watch this space!