The “How” Factor
We normally start campaigns,
interventions and engagements with good intentions and objections. The reality is that not all these activities
deliver the desired outcomes or results.
The “what” is clearly outlined and defined, but the “how” factor have become
the tipping point when it comes to potential results on your implemented plans. “How” incorporates when, by who, timeline
etc. It’s possible that not enough
attention and time investment is allocated to the “how” in what we do. Yet, it carries so much gravitas.
Just
think of the following:
- How are you planning to do
this?
- How did you managed to
achieve that?
- How amazing was that
commercial?
- How do you expect to pay for
the entire campaign?
- How will these challenges be
resolved?
- How will you incorporate an
integrated Communication and Marketing plan to deliver on our strategic
objectives?
- How will you secure the
buy-inn from all stakeholders?
- How do you measure the
success of your campaigns?
- How often do you communicate
with your stakeholders?
- How are our competitors
doing with their latest campaign?
- How did the market respond
to the latest negative publicity?
- How you feeling today?
- Etc…
It is clear the “how” factor cannot
be ignored or down played. Some ideas
look good on paper but “how” it materialise is sometimes a challenge.
#how
