Sunday, 27 March 2016

#Cool Ad of the Month


Insurance companies are aggressive in their advertising and one almost feel obliged to invite them to your funeral as they consume our airwaves with vigor.  Probably the most difficult thing to avoid, especially if your dog conceals your remote.  My #cool ad for the month is most definitely the #1Lifedirect ad.  It comes across as a short film and we are invited on this journey of the young couple who eventually becomes a family.  No dialogue, only excellent cinematography and an uncluttered storyline.  Well done to the team…I actually look forward to the ad…it does wonders for your brand.

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