#sharingwisdom

And I would argue the second greatest force in the universe is ownership. 

Chris Chocola 

 #brandwhisperer

#didyouknow..? #capitec bank is the best bank in the world

Did You Know...?

Lafferty International Banking Advisory Group rated #Capitec Bank the best bank in the world in their annual Bank Quality Rankings.  Second consecutive win for the #Stellenbosch based #retail bank.  They achieved a five-star rating according to the findings, during which 100 banks were reviewed from 32 countries. 

The London based advisory group rated the banks on the following criteria:

·         Management Quality

·         Strategy

·         Purpose and Actions

·         Execution Ability

·         Technology Preparedness

·         Innovation Capacity

·         Organisational Culture and

·         A series of demanding financial yardsticks such as ROA, cash ratios etc.

Congratulations, #cool and well done to #Capitec with yet another award-winning recognition for the new kid on the block.  “Stay in your lane”

#brandwhisperer

#brandhumility...

#brandhumility – revisiting the essence of what is important to people/planet - to care, to grow with your stakeholders, to provide, to engage/stay close, to listen and understand, without hearing, to share and to keep your narrative/intensions alive and not deviate from what set you apart from others. Stay in your lane.

#brandwhisperer

What #Outsurance should have done…

Instead of saying; without us making any excuses; a junior employee posted the commercial without proper consultation.  Irrespective of who did the ad posting; it was produced.  They should have taken full responsibility and own up to the unhappiness as expressed by the public.  The story about how transformed they are should have been obvious in all their previous communication and engagements.  To try and justify at this stage; is unfortunately too late and just adding more fuel to the fire…most importantly thing they did not consider was: “How can we change this negative into a positive? How about asking the public to come up with a replacement or future ad, which is more reflective of the demographics of our country…

To conclude:

• ·         Take responsibility
• ·         Apologise authentically
• ·         Demonstrate and show commitment that there will not be similar incidents in future as a non-negotiable
• ·         Use the opportunity to change the negative into a positive and
• ·         Finally, keep your narrative alive, positive and thought provoking outside the crisis situation

#brandwhisperer

What is a #brand...?

A #brand is a promise delivered, which has been fabricated over time and kept honest, agile, relevant, aspirational, current, approachable, inspirational and ever evolving…successful brands create memorable and lasting hashtag moments…

                                                                                                                           Brand Whisperer

#brandwhisperer

#Leaking information the new #trend

Has leaking (sensitive) information, become the new social media phenomena and form of #communication for #business and #governments globally?  Is this a novel approach to corporate governance, non-disclosure fight-back or just human conscience and transparency?  This #trend is gaining momentum and welcomed by the voice-less…in many societies!

#leaked

#cool rating for #SABMiller

#SABMiller most definitely deserve a #cool rating for their latest offering in the form of a six-pack beer package.  But, not just ordinary beer, its beer, which have been sourced from other #African countries. This is a brilliant idea to offer visitors and locals in #RSA, with an experience of what our top producing African beer taste like…#excellent idea and initiative,,,

#didyouknow....#brand reflection

Did you know?

The #brand that you admire, respect and aspire reflects your values, character and the things you view as important…

Brand Whisperer

#brandwhisperer

Twenty four seven...brand monitoring

#saywhat

Gone are the days where people are placed on hold for 15 minutes and more at call centres…Especially, when you want to log a complaint or enquire about a faulty product with a particular #brand…more than ever, have seen the power, influence and speed at which, people simply just go #social with their unresolved issues and the implications on that brands’ #reputation is widely distributed and discussed with unpleasant comments and remarks in this age of relevance, currentness, agility and speed to respond and engage with your #customers…

Twenty-four-seven is not a song, but a reality…

#Justathought...@agility of your #brand

There are so many replacement #brands on the market…due to globalisation, immediacy, web purchasing and the growth of social media, which opened new markets for a number of brands…

How agile is your brand to remain current, relevant, aspirational, inspirational and able to secure on-going #loyalty and support for your brand beyond the here and now…?