Who is
responsible for #reputationmanagement in your organisation? Human Resources or Group Communication, what
about Brand Management and Marketing? Or
do you view it as of strategic importance and host it in your Group Strategy
department?
Ever
considered having representation from across all your business units in the
form a reputation management forum.
Cross functional integration and management is useful to address some of
the gaps in your discipline; also, contribute towards creating a
#reputationmanagement culture organisation wide. It will undoubtedly speed up
the process to deal with a crisis effectively ….
Hashtag
reputation management is not a department…. but a culture
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