Access, not ownership for #millennials
It’s not just homes: Millennials have been reluctant to buy
items such as cars, music and luxury goods. Instead, they’re turning to a new
set of services that provide access to products without the burdens of
ownership, giving rise to what's being called a "sharing economy." “25 years from now, car sharing will be
the norm, and car ownership an anomaly.”
- Jeremy Rifkin, Author and Economist Source: Goldman Sachs Global Investment
Research
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