#fakenews give #socialmedia a bad name!

#fakenews give #socialmedia a bad name! Distasteful, sad, unfortunate, desperate, immature, shortsighted, vengeful and should not be tolerated. #cold rating is all it deserves!

Hashtag get real!

 

 

#sharingwisdom...#stevejobs

#Cold response to Ernie Els and his #donaldtrump #tweet

Ernie Els (#ernieels) got a #cold rating/response from some of his fans/supporters after his #tweet to #donaldtrump congratulating him as #president of #america.  Apparently, their friendship goes way back and #trump is a sponsor of the Els #autism foundation.  These fans expressed their unhappiness with their idol and some even decided to discontinue their support of the #golfing hero.

#Habitsofeffectiveleadership

#didyouhear #millennials

 

Access, not ownership for #millennials

It’s not just homes: Millennials have been reluctant to buy items such as cars, music and luxury goods. Instead, they’re turning to a new set of services that provide access to products without the burdens of ownership, giving rise to what's being called a "sharing economy."   “25 years from now, car sharing will be the norm, and car ownership an anomaly.”

- Jeremy Rifkin, Author and Economist Source: Goldman Sachs Global Investment Research

 

 

#didyouknow #venuswilliams

Did You Know...?

Venus Williams have never won the #AustralianOpen or #RolandGarros singles’ titles…But she has won #Wimbledon five (5) times and the #USOpen twice…maybe this is her year to win the Aussie Open…

 

 

 

 

 

#sharingwisdom #billgates

#Fakenews

There seems to be an increase in the amount of fake news that are inhibiting our space.  Reports over the weekend about fake Twitter postings directed at politicians and other. Also, websites that are fraudulent and mischievous.  Please check the accuracy of the news that you digest and be on your guard not to become a victim of such scams.

#Sharingwisdom...#dalailama

In order to carry a positive action, we must develop here a positive vision.

                                                                                                  Dalai Lama

Did You Know...#Millennials

Did You Know…?

#Millennials were born between 1980 and 2000… They are the children of Baby Boomers (1945 -1964) or Generation X (1965 -1979).

 

 

#benefits and #experiences

Customers buy benefits and experiences and not products and services…Hashtag!

#martinlutherking jr,

#Afcon2017 #cool rating

The #Afcon2017 commercial is vibrant, colourful, memorable and worthy of a #cool rating…well done to the team at #sabc with this spirited commercial.

https://www.youtube.com/watch?v=CjDwl65UJZ4

#ReputationManagement

REPUTATION MANAGEMENT

By Mulligan G. Pearce

Red Carpet Consulting

#ReputationManagement is not a department but a culture and essence of a brand.  Some companies attempt to manage their reputation during a crisis.  Unfortunately, at this time the responsibility is outsourced and not owned internally by the Executive Team.  So how do you ensure your reputation is maintained, enhanced and your key differentiator?

By sensitising your employees about the importance and responsibility of reputation management, which contributes towards greater ownership and a sense of belonging.  Reward behavior and actions, which aid towards enhancing the reputation of your company/brand. Apply consequence policies should there be any detractors from your reputation objectives.  It should become integral to the way you conduct your everyday business.  The reputation of your company is yours alone.  Healthy and positive reputation is your license to operate and your brand of choice amongst the many available.

Honesty has no substitute.  Be open, transparent and forthright during times of a crisis. Do not deviate from your original statement and keep your #stakeholders informed about the developments on the matter.  Somehow the truth always find a way to reveal itself.  Your stakeholders will respect you if you are honest and truthful from the outset.

#PublicRelations (PR) should not be confused with #reputationmangement.  We have come along way, where historically, PR was treated and perceived as a nice to have and not taken seriously.  This function has become strategic over the years and occupied a higher status on executive agendas.  In recent times, a great number of companies have moved towards an inclusive model in the form of #StakeholderManagement.  This discipline is far more integrated and includes a wider audience grouping, with overall and individual objectives for each of them.

There are a number of reputation research studies available to determine the health of your brand.  Consider taking part in these exercises to provide your business with an objective view of how your stakeholders perceive and experience your brand.  It provides invaluable input for your #reputationmanagement strategy.  Which ultimately, is incorporated into your overall business strategy, ideally.

Over the years, we have witnessed some bad reputational blunders by some well-known brands and most recently a car manufacturer in #RSA.  All your other efforts become obsolete if you do not deal with your challenge systemically. Own the process and the responsibility with clear policies and guidelines.  It is possible to achieve a positive outcome when all it seems ominous and feeble.

How do you then maintain a positive and inspired reputation? Tell your story/narrative consistently with humility and authenticity.  There are companies who launch massive advertising campaigns during crisis times, to demonstrate their patriotism in the form of the number of jobs and opportunities they created.  It is money down a deep dark hole with little impact; respect for your brand is declining every time your advertisement appears.  Never underestimate the intelligence of your stakeholders they can see a corporate spin a mile away with undesirable outcomes. 

Everything you do or undertake, must have a reputation objective/element included in your interventions. Because your target audience is everywhere and they share their unpleasantness with their network when it occurs.  As seen in the world of social media, where everyone has become a journalist and they express their unhappiness without reservation.  It is no longer restricted to your country, but global, for the world to see.

You can build a strong reputation painstakingly over many years, but one unfortunate incident can undo all that hard work instantly.  Be kind to your reputation and create ambassadors to help tell your story.  It’s a planned and strategic journey, aligned to all your business objectives, executed consistently with clarity and with little to no assumptions.

 

 

Most Valuable #globalbrands

#cold rating #carmanufacturer #flames

#cold to the car manufacturer who is bursting into flames and placing life’s at risk…maybe a good explanation why, but own the responsibility and take more decisive action to address this unfortunate situation…

 

 

#success

#website #relevance #optimisation #reputationmanagement

You have always wondered whether your website contributes to your company’s profile, positioning, and reputation as an effective communication and engagement tool with all your Stakeholders.  We can assist you with answering this game changing question.

We can objectively review your website to determine the following:

·         Relevance and appeal factors

·         First impressions and recall capabilities

·         General perceptions

·         The lay-out of each of the pages – font, colours, spacing, content etc.

·         Corporate messaging and positioning

·         Distractions and positive elements to be retained

·         Order of copy and strategic use of imagery

·         Ease of navigation and

·         Effectiveness of the website as a communication tool

The review will be supported by detail report which encapsulates the observations and proposed recommendations to ensure website optimisation with the intent to enable your business objectives and positioning aspirations.

 

#traditionalmedia and #socialmedia #integrated

 

 

#change #opportunity

#Toyota...#cool rating

#Toyota Hilux new ad with the two kids is the cutest ever…#tougherer and #tougherest.. forms part of their dialogue and deserve a cute #cool rating.  Good luck to the #RSA team in the #Dakar2017….