Capitalising
on the death of someone to enhance the awareness and sales of your brand is
cold, immature and short sighted…It is indeed the case of brand in the US, who
have jumped on the death bandwagon when they produced an ad which was removed
after a backlash from the market…
Carrie Fisher passed away on Tuesday at the
age of 60; well known for her role as #PrincesLeia in #starwars…The death of
Prince earlier this year had a similar opportunist…
The
only rating suitable to be awarded is a #cold
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