Tuesday, 22 November 2016

Two #cold ratings unfortunately...



It’s been a whole since we awarded a #cold rating to any brand.  The decision to award the rating has been reconsidered a few times.  But unfortunately, these two brands are really uncool. They will not be mentioned by name, just a brief description of what is portrayed in their commercials will provide you with a clue of who they are.  #brand one: a taxi scene where the driver and another passenger almost serenade to an occupant…”headache, headache, headache”, non-stop until he drinks a pill to dissolve the discomfort.  #brand two: forms part of a collage of scenes.  This particular scene is in a bus and the one boy screams through a cold drink can into the ear of another.  Two words comes to mind: bully and dangerous.  Again, difficult to see the humour or fun in that.  Definitely not #cool.  Sorry guys, but it leaves us #cold.

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