It’s been a whole since we
awarded a #cold rating to any brand. The
decision to award the rating has been reconsidered a few times. But unfortunately, these two brands are
really uncool. They will not be mentioned by name, just a brief description of
what is portrayed in their commercials will provide you with a clue of who they
are. #brand one: a taxi scene where the
driver and another passenger almost serenade to an occupant…”headache,
headache, headache”, non-stop until he drinks a pill to dissolve the
discomfort. #brand two: forms part of a
collage of scenes. This particular scene
is in a bus and the one boy screams through a cold drink can into the ear of
another. Two words comes to mind: bully
and dangerous. Again, difficult to see
the humour or fun in that. Definitely not
#cool. Sorry guys, but it leaves us
#cold.
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