Having a #plan of #action to achieve your #goals…
#brandwhisperer
Wednesday 9 August 2017
Friday 4 August 2017
Content Heavy #Billboards
Normally, billboards forms part of an integrated
communications solutions for well deliberated campaigns and projects. A #billboard on its own is not always
effective if your objectives are to bring about change, create increased awareness
of your brand/product or influence consumers to take action.
One still find billboards next to our
national and suburban roads, which are content heavy and readability is a
challenge. These content heavy billboards
are not just ineffective; they also present a safety risk for motorists who are
trying to read these messages. In the
end , motorist are the ones being targeted while driving, but unfortunately the
outcomes are missed opportunities and distortion of your brand just to name a
couple…
A #cold rating is awarded for content heavy billboards in
this age of digitalisation and the ongoing quest to appeal to consumer amongst
all the clutter and replacement brands available.
#brandwhisperer
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