Is there a difference between #customerservice and
#customerexperience…? A fellow marketing professional predicted the future of
brands are #experiential. Consumers buy
into brands because of the experience and previous engagements with a
particular brand. Experiential Brands
encapsulates all planned interventions and extend beyond #eventing and #exhibitions. Everything about your brand should be
experiential. The approach has been
around for as long as brands exist. You decide how much resources you are
willing to invest. Commitment to sustain the approach and translation of the
strategic importance of creating experiential engagements of the brand to all your
employees. Your brand is your license to
operate, how you operate is your differentiator…
Friday 27 May 2016
Sunday 15 May 2016
Are @BrandAmbassadors a Reputational Risk?
#Brand Ambassadors must undergo intense training,
monitoring and reminded about the risks of expressing their personal views and
opinions on the various #socialmedia platforms. What might seem innocent and
spontaneous can have long-term undesirable #reputational implications for your
#brand…
Thursday 5 May 2016
Subscribe to:
Posts (Atom)