Sunday, 28 February 2016

Listen to your #television



Televisions are great sources for entertainment, education and current affair news.  Have you ever listened to the television without looking at the screen?  You will be amazed how much of the actual content you miss, because you trying so hard to interpret the voice, music and images on screen.  It’s actually refreshing…hence the importance of an integrated campaign…avoid a situation where your message gets lost.

Wednesday, 24 February 2016

#cool and #cold brand ratings



We are inundated by #commercials daily.  Some #cool and the ones, which are not so great and they become #cold.  My favourite commercial at present is the #magnum ad; more so the music regarding what Lola wants.  It pulls you into Lola’s world and keep you engaged for the duration of the commercial…What is your #cool commercial at present and the one which deserves a #cold rating?

Wednesday, 17 February 2016

50 Years of a #Sparkling Experience


Congratulations to #Appetiser in celebrating 50 years of imparting #consumers with a sparkling refreshing experience…

Thursday, 11 February 2016

#Brandsouthafrica

Who does belong 2? Is it an entity out of reach of the ordinary person on the street? Tell me what I need to do contribute

Thursday, 4 February 2016

#cool and #cold brand ratings



#cool rating this week is awarded to #Suzuki Vitara for their brilliant, colourful and inspiring ad.  Not sure whether it is locally produced.

I don’t know the uncle’s #Duckworth-Lewis, but they always work against us during the cricket….They get the unopposed #cold rating for the week.  Why are you so hard on us?

Tuesday, 2 February 2016

#Socialmedia = #Awarenessmedia?



Imagine converting all those Like’s, Sharing, Comments, gone Viral and Hits into actual sales for your brand/business or does #socialmedia only provide a platform to create awareness and support for the traditional channels of #Marketing and #Communication?