Televisions
are great sources for entertainment, education and current affair news. Have you ever listened to the television
without looking at the screen? You will
be amazed how much of the actual content you miss, because you trying so hard
to interpret the voice, music and images on screen. It’s actually refreshing…hence the importance
of an integrated campaign…avoid a situation where your message gets lost.
Sunday, 28 February 2016
Wednesday, 24 February 2016
#cool and #cold brand ratings
We are inundated by #commercials daily. Some #cool and the ones, which are not so
great and they become #cold. My
favourite commercial at present is the #magnum ad; more so the music regarding what
Lola wants. It pulls you into Lola’s
world and keep you engaged for the duration of the commercial…What is your
#cool commercial at present and the one which deserves a #cold rating?
Wednesday, 17 February 2016
50 Years of a #Sparkling Experience
Congratulations to #Appetiser
in celebrating 50 years of imparting #consumers with a sparkling refreshing
experience…
Thursday, 11 February 2016
#Brandsouthafrica
Who does #brandsouthafrica belong 2? Is it an entity out of reach of the ordinary person on the street? Tell me what I need to do contribute
Thursday, 4 February 2016
#cool and #cold brand ratings
#cool rating this week is awarded to #Suzuki
Vitara for their brilliant, colourful and inspiring ad. Not sure whether it is locally produced.
I don’t know the uncle’s #Duckworth-Lewis, but
they always work against us during the cricket….They get the unopposed #cold
rating for the week. Why are you so hard
on us?
Tuesday, 2 February 2016
#Socialmedia = #Awarenessmedia?
Imagine
converting all those Like’s, Sharing, Comments, gone Viral and Hits into actual
sales for your brand/business or does #socialmedia only provide a platform to
create awareness and support for the traditional channels of #Marketing and
#Communication?
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