#Reputationmanagement and #Crisismanagement

Intense #reputationmanagement after the fact should be treated as #crisismanagement…scenario planning is useful to reduce the impact of the #crisismanagement phase.

#Packaging

How important is product packaging in our world?  Does it influence your purchasing decisions and behaviour?  Packaging as a differentiator encapsulate the brand values, attention to detail, quality and personality of that particular brand. 

Do you think packaging is #cool or #cold?

#Entrepreurial scars...

“Entrepreneurial scars will eventually become stars…”

#Brands...

Are brands extensions of our personalities and life-style choices?

#CellC new #commercial

Loving the new #CellC #commercial…It deserves a #cool rating without a doubt. Have you seen the commercial and do you agree with my rating?  Your experience might be #cold towards the #commercial…share your views or any other brand experiences you had lately…