#windows recycle bin vs. trash folder

Many years ago when #windows was introduced they had a #recycle bin…now when you delete items it goes to #trash. Still trying to get used to the trash folder, especially if it’s not how we talk…trash is reserved and used sparingly…

Do you think #trash is #cool or #cold?

#Brands and #Branding in this competitive global market

If ever there was a time, when #brands and #branding were approached, managed and valued as enablers to your #business…it’s now!  Ensure the liquidity of your brand, to remain current, relevant and aspirational to all your stakeholders.

#cool or #cold commercial rating

A friend of mine forwarded me a copy of the latest Cell C commercial, before it was aired on TV.  Although progressive and able to capture how most consumers feel about service providers in general.  My instinct told me that our society is not ready for that kind of commercial.  As a society, we are mostly liberal conservatives (generalisation). 

Do you think the Cell C ad with the dog is #cool or #cold?  Please share your thoughts and views by rating it as #cool or #cold.