Sunday 26 July 2015
Tuesday 14 July 2015
#Coke billboard receives a #cool rating
A
successful billboard is one with a simplistic yet effective, impactful and
memorable message…#Coke has recently produced a Ramadan message for all our Muslim
citizens on a digital billboard between the Grayston and Malboro off-ramps on
your way to Pretoria…it deserves a definite #cool rating for being so consistent and strategic…
Share
your #cool or #cold brand experiences…you
whisper and the brands will listen…
#something to digest
“You shouldn’t focus
on why you can’t do something, which is what most people do. You should focus
on why perhaps you can, and be one of the exceptions.” - Steve Case, co-founder
of AOL.
Wednesday 1 July 2015
teach your #brand #discipline
How do you teach your
#brand discipline…you manage its behaviour, engagements, activities, position,
approach and presence by means of #Alignment of all your activities to your
business objectives, #Consistency in the application of your #brand at all
touch-points and #Clarity of what your brand stands for, represent and value in
the mind of the consumer….it will contribute tremendously to the #equity of
your #brand…
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