#Essence of your #Personalbrand...

#railway line the oldest #segmentation tool...

The railway line probably gave birth to #segmentation of a market…all depends, which side of the line you stay; products and services will be offered to you in accordance…

#Ignitor, #Influencer or a #Follower

#masterbrand, #employeebrand and #cultureprogramme

Why have a #masterbrand, #employeebrand and #cultureprogramme?  You need only focus on your #brand, which encapsulate all these initiatives & bring them alive consistently at all your brand touch-points, aligned to overall objectives & applied consistently

#Leader or a #Manager...#PersonalBrand Audit

WHEN LAST DID YOU CONDUCT A #PERSONALBRAND AUDIT?

Do you perceive yourself as respected Leader, but your peers and direct reports experience you as a Manager?  Maybe it’s time for the all-important #PersonalBrand Assessment…

 

 

#Celebrity Endorsements

Over the years we have witnessed how certain #brands incorporate celebrities and sportsmen to boost their products/services by endorsing their particular #brand….do you think #celebrity endorsements are #cool or #cold…?

 

#BrandedBaby...#cool or #cold

They start them young…do you think this #brandedbaby ad is #cool or #cold…?

#16June1976 Uprising Image

This ad appeared today in various media…it’s an attempt to evolve the narrative of the #June16 1976 uprising…Do you think this revised image of that historic day is #cool or #cold…share your rating with us.

#Appletiser’s #Twitter campaign tried so hard to be #cool and left so many people #cold…

I have always been a big fan of Appletiser.  Their ads always burst with sophistication, progressiveness, style, aspiration and ahead of the pack…I’m one of those people who silently became #brandadvocate for them…their unfortunate #Twitter campaign tried so hard to be #cool and left so many people #cold…but I am confident that they will recover and restore their #reputation, the way they know best….

Rate the campaign as #cool or #cold…

 

 

Is #social media working for you or against your #personalbrand…?

#SocialMedia #Stats

source:jeffbullas.com

#SeppBlatter and #Nandos Ad...#cool or #cold rating

#Personalbrand #Assesment

#FIFA Reputation Damaging Publicity...#Cool or #Cold

The recent negative publicity involving #FIFA has been less than pleasant for all concerned. Dominating not only the global media, but also dragged #RSA into the stew of unpleasantness.  Will #FIFA be able to survive this tsunami of negative publicity or have their lost public sentiment without any possibility of #reputation recovery?

Some corners felt the #sponsors of #FIFA should have been more vocal and expressed their dissatisfaction with stronger intent.  Is this at all possible?  Can you imagine a #FIFA without it sponsors? 

#Football without #sponsors in your view would be #cool or #cold…share your #cool or #cold rating on the matter…