Tuesday 30 June 2015
#railway line the oldest #segmentation tool...
The railway line probably gave birth to
#segmentation of a market…all depends, which side of the line you stay;
products and services will be offered to you in accordance…
Thursday 25 June 2015
Tuesday 23 June 2015
#masterbrand, #employeebrand and #cultureprogramme
Why have a #masterbrand,
#employeebrand and #cultureprogramme?
You need only focus on your #brand, which encapsulate all these initiatives
& bring them alive consistently at all your brand touch-points, aligned to
overall objectives & applied consistently
Saturday 20 June 2015
#Leader or a #Manager...#PersonalBrand Audit
WHEN LAST DID YOU CONDUCT A
#PERSONALBRAND AUDIT?
Do you
perceive yourself as respected Leader, but your peers and direct reports experience
you as a Manager? Maybe it’s time for
the all-important #PersonalBrand Assessment…
Friday 19 June 2015
#Celebrity Endorsements
Over the years we have witnessed how certain
#brands incorporate celebrities and sportsmen to boost their products/services by
endorsing their particular #brand….do you think #celebrity endorsements are
#cool or #cold…?
Thursday 18 June 2015
#BrandedBaby...#cool or #cold
They
start them young…do you think this #brandedbaby ad is #cool or #cold…?
Tuesday 16 June 2015
#16June1976 Uprising Image
This ad
appeared today in various media…it’s an attempt to evolve the narrative of the #June16
1976 uprising…Do you think this revised image of that historic day is #cool or
#cold…share your rating with us.
Tuesday 9 June 2015
#Appletiser’s #Twitter campaign tried so hard to be #cool and left so many people #cold…
I have
always been a big fan of Appletiser.
Their ads always burst with sophistication, progressiveness, style,
aspiration and ahead of the pack…I’m one of those people who silently became
#brandadvocate for them…their unfortunate #Twitter campaign tried so hard to be
#cool and left so many people #cold…but I am confident that they will recover
and restore their #reputation, the way they know best….
Rate
the campaign as #cool or #cold…
Monday 8 June 2015
Friday 5 June 2015
Wednesday 3 June 2015
Tuesday 2 June 2015
Monday 1 June 2015
#FIFA Reputation Damaging Publicity...#Cool or #Cold
The
recent negative publicity involving #FIFA has been less than pleasant for all concerned.
Dominating not only the global media, but also dragged #RSA into the stew of
unpleasantness. Will #FIFA be able to
survive this tsunami of negative publicity or have their lost public sentiment
without any possibility of #reputation recovery?
Some
corners felt the #sponsors of #FIFA should have been more vocal and expressed
their dissatisfaction with stronger intent.
Is this at all possible? Can you
imagine a #FIFA without it sponsors?
#Football
without #sponsors in your view would be #cool or #cold…share your #cool or
#cold rating on the matter…
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