#Brand Quote - #Transformation Aspirations

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

Simon Mainwaring

To add:
Your brand will benefit more, if your approach makes provision for all your Stakeholders including your customers as highlighted…furthermore, your transformation aspirations must be Aligned to your business objectives, applied Consistently within the company by means of articulating your intention to become a socially responsible leader on-going, with Clarity, ….as a strategic imperative!

 

#Commonwealth Games Kind to #Sponsors

The #Commonwealth Games in #Glasgow is really refreshing and colourful.  Especially, if you are a #sponsor. All #sponsors dream of being visible and receive valuable airtime during the broadcast of an event or sports gathering.  The #Glasgow event has been very generous to the sponsors so far. Coverage like this will encourage sponsors to continue to sponsor events of this nature….Well done #TeamSouthAfrica!

Less is more when it comes to Billboard Campaign Execution

 

Some campaign creatives look good on paper, but the final product transferred to a #billboard does not always deliver on expectations; this leads to annoyance & disengagement by the consumer – “less is more”

 

 

Have you reached the Campaign and Events Ideas Fatigue-Stage?

 

 

 

http://www.linkedin.com/redirect?url=http%3A%2F%2Ft%2Eco%2FZC9cCWOZbp&urlhash=zK6L&_t=commentary-share-link&trk=commentary-share-link

 

 

Creative Masterpiece Ineffective Engagement Tool

http://t.co/XXgzTN9jmB 

 

 

#FIFA World Cup Trivia

Did You Know…?

The last time a #FIFA World Cup host nation won the tournament was in 1998.  #France hosted the event, which they won.  #Germany and #RSA know the feeling. #Brazil you have been excellent hosts.

Will the #Swiss precision become a #Messi affair?

Will #Lionel turn the #Swiss precision into a #Messi affair, this evening in their #WorldCup clash?
 

Let’s hope for a decisive outcome after 90 min; to avoid the dreaded penalties.